ERIN TRAVIS
GRAPHIC DESIGN
PROMOTIONAL CARD
A promotional card designed as a personalized advertisement for my website, this piece showcases an intricately illustrated background. Using colored pencils, I brought to life a compelling depiction of various facial features gradually dissipating into a metallic liquid.
To enhance the realism of the liquid effect, the front of the card employs a sophisticated six-color print process. The initial layer features a silver metallic base, complemented by a four-color CMYK process above it. The final layer boasts a glossy varnish strategically applied to trace the contour lines of the background, adding a tactile dimension to the design.
On the reverse side, a thoughtfully curated two-color process in black and fluorescent orange takes center stage. Accents of the vibrant orange harmonize with the front, creating a cohesive visual experience.